For Immediate Release
 
Ursula Morel  Joins Top Agents to Discuss Luxury Real Estate Market
 
“Leaders in Luxury” Event Debuts New World-wide Research on Über-Rich
 
DALLAS, Texas. (October 16, 2007) – From Hawaii to New York, and Canada to Florida, over 100 of the top real estate professionals working in the upscale residential market converged last week in Santa Fe (NM) at The Institute for Luxury Home Marketing’s annual Leaders in Luxury (LIL) conference where they heard predictions from an international luxury market futurist.   According to Ursula Morel, an agent with  RE/MAX Sea to Sky RE Whistler, the exclusive event was an invitation-only educational and networking opportunity for real estate agents who handle million and multi-million dollar homes and estates.  “The event attracted top luxury home agents who, on the average, work with properties priced at $3 million and above, with many working with homes valued at $10 million to $100 million,” said Morel.
 
Highlights of the conference included a presentation on “Cultural Rebooting: The New, Emerging, Global Elite are Rewriting the Rules of Luxury” by Martin Raymond, Founder of Future Laboratories in London, England. Raymond shared new research findings-- the North American debut of the information -- on the new echelon of global wealthy and how they are reinventing luxury and changing the upper-tier housing market.
 
Mrs. Mary Louise Starkey, Founder of Starkey International (also known as “Butler Boot Camp”) shared information on “Working for the High Net Worth Individual.”  Other speakers and panelists for the event discussed  a variety of topics, including tips for working with the international buyer and seller, how to use blogging to build business, tips for succeeding at the $10 million and above price point, and how to write real estate copy Madison Avenue style.
 
“LIL registration was limited to only 115 top luxury agents,” said Laurie Moore-Moore, Founder of The Institute for Luxury Home Marketing, “to give our attendees the opportunity to build an exclusive network of contacts focused on the upscale residential industry while sharing with the best in the business. Since competency is the key to working successfully with the luxury buyer and seller,” added Moore-Moore, “Leaders in Luxury is designed to provide attendees with important knowledge and insights giving them a competitive edge in meeting the needs of the affluent.
 
Morel considers attendance at Leaders in Luxury to be essential for success. “Attending the Leaders in Luxury event is an investment for my clients,” said Morel. “With the current real estate market, I have to be proactive to stay on top of the industry. By networking with the best in the business, sharing ideas, and learning about the latest trends and outlooks, I can help my affluent clients find success where others are finding challenges.”
 
Please find Morel's new opportunities to own a luxury townhome in Whistler-BC-Canada-Home of the 2010 Olympics:


Whistler - Home of the 2010 Olympics - ski in/out on the Olympic Run!. Townhome has been completely renovated with hardwood floors, top appliances, bar, designer furniture,satellite HDTV, plus to die for view of the valley mountains! Swimming pool-just off site!Offered at $2,799,000 Canadian

  
Perfect views of Whistler and Blackcomb Mountain - Home of the 2010 Olympics from this fully furnished 3 bedroom and 3 bathroom townhome . This is one of the luxury townhomes with a garage that is just a stones throw from the Village North and close to the village gondola.Offered at $1,250,000 Canadian.

 
The conference is an annual event.  For information, visit www.LeadersinLuxury.com  or contact The Institute for Luxury Home Marketing at 214-485-3000. Please note that Ursula Morel was honored for a position on the advisory board in 2007.
 
About The Institute of Luxury Home Marketing
The Institute has 5000 members on four continents.  Members who have completed special training and met performance standards may earn the prestigious Certified Luxury Home Marketing Specialist designation. Associates who demonstrate competence in the million dollar and above property arena are recognized with membership in The Institute’s Million Dollar Guild, like Ursula Morel.
 
International news for Who is Who in the Global Real Estate Market

In the changing environment , WHO YOU KNOW and WHAT YOU KNOW are the keys to success! Please find my Fall conference schedule for 2007 and note that your valuable luxury resort & second home property could get unique exposure on those conferences:
As a Certified International Property Specialist I 'm  also invite  to participate in the Distinctive Properties Marketing Session in the Global Real Estate Theater, sponsored by Stewart International, on Thursday, November 15, 1:30-2:30pm, in Las Vegas at the NAR Conference.  The Global Real Estate Theater is in the International Pavilion on the Expo floor in the Sands Convention Center. http://www.realtor.org/about_nar/index.html
CIPS Designees have the opportunity to present their properties of international interest and those selected may bring a 3-minute PowerPoint presentation (no sound) on either a flash drive or CD-ROM to present the properties and then have 2 minutes for questions and discussion, for a total of 5 minutes.  Kathleen McKenzie Owen, CIPS, ALC, GRI, LTG, SRES, TRC is the moderator. This opportunity of a very unique exposure to her listings would be at the Realtors Conference & Expo in Las Vegas - November 12-16, 2007.
 
As a Canadian board member of FIABCI www.fiabci.com (Federation of International Real Estate ) Ursula will attend December 6 to 8 , 2007 the FIABCI Business Meetings  in Geneva Switzerland. Ursula will take individual brochures of her luxury resort & second home listings with her to present them to the other national & international members. 
 
When you’ve made the decision to move up, you want a discreet real estate professional who not only has mastered the buying and selling process, but also knows the Luxury Resort & Second Home Market and has strong negotiation skills and this in three languages: English, French and German.

For Immediate Release

SALES PROFESSIONAL EARNS INTERNATIONAL DESIGNATION
FOR LUXURY HOME MARKETING EXPERTISE

Whistler-BC-Canada-August 25,2006 Ursula Morel with Re/max Sea to Sky RE Whistler has earned the prestigious Certified Luxury Home Marketing Specialist designation in recognition of HER experience, knowledge and expertise in the luxury home market. “Ursula Morel is an example of a real estate professional who has worked to develop market knowledge and the special skills and competencies necessary to provide exceptional service in the fine homes and estates marketplace,” said Institute President Laurie Moore-Moore, upon announcing Morel designation. “Affluent buyers and sellers can turn to sales professionals who have this designation and be confident that they have special expertise and experience in the luxury home marketplace.”

“I am committed to providing outstanding service to my clients,” said Morel “the Certified Luxury Home Marketing Specialist designation is evidence of my ability to meet the needs of affluent buyers and sellers. My membership in The Institute for Luxury Home Marketing also provides me with marketing tools and networking capabilities that benefit my clients.”

Morel is an award-winning real estate professional who has gone through special training and met performance standards in the upper tier market. SHE has been in real estate since 1997 and specializes in the Whistler’s Luxury Resort Property market.
Please visit HER website www.ursulamorel.com and notice the attached Press Release from The Wall Street Journal, Barron’s Magazine and The Institute for Luxury Home Marketing, which proves evidence of effective promotion.

Morel likes to add one of her new marketing tools. "You're the First to Know -You're invited to attend my Virtual Open Houses at www.sprucegroveretreat.com www.retreattoluxury.com and www.ultimatewellnessresortincanada.com No RSVP required."

For current information on the upper tier market locally, nationally & internationally, contact Ursula Morel at RE/MAX Sea to Sky Real Estate Whistler 1- 888-689 0070 or e-mail ursula@ursulamorel.com

FOR IMMEDIATE RELEASE
PRESS RELEASE
August 14, 2006
America’s Most Expensive Home on Market for $135 million
Trump “trumped” by Saudi Prince’s Aspen-area compound

The most expensive single-family home listed in America has just gone on the market for $135 million, taking the “most expensive listing in America” title away from Donald Trump’s oceanfront estate in Palm Beach (FL), which carries a $125 million price tag. The newly listed Aspen (CO) home is owned by Saudi Prince Bandar bin Sultan bin Abdul Aziz, who is selling the estate to pursue his new responsibilities as chairman of his nation’s new national Security Council.

"By comparison," said Ursula Morel, a real estate professional with Re/max Sea to Sky RE Whistler, Certified International Property Specialist and member of The Institute for Luxury Home Marketing, "the most expensive property in Whistler is currently on the market for $20 million." You could watch the Olympic skiers from the decks while enjoying the calming effects of the infinity pools of this master peace of gated Estate Home in Whistler.

According to Laurie Moore-Moore, founder and President of The Institute for Luxury Home Marketing, “The current world record for the most expensive residence was set in 2004 when a London home sold for $128 million. While Prince Bandar’s property may break that record, don’t look for it to happen quickly. Despite the increase of personal wealth worldwide, there are few buyers internationally who are in a position to purchase a property of this magnitude.” According to Moore-Moore, this is a trophy house and its appeal will not only be its size and the unique features it offers, but the opportunity for the buyer to own the world’s most expensive residence.

Built in the late 1980’s, Starwood Ranch sits on 95 acres of land in Aspen. The 56,000 square foot home has more than 30 rooms, an indoor pool, trails, a snowmelt driveway, employee living quarters and stables. The main home has 16 bathrooms and 15 bedrooms and is larger than the White House.

Moore-Moore is considered an expert when it comes to the marketing of luxury homes. She has trained over 10,000 real estate agents worldwide in luxury home marketing and her 5000-member organization, The Institute for Luxury Home Marketing, teaches agents how to better serve buyers and sellers of upscale properties and how to use creative marketing to list and sell luxury residences.

About The Institute of Luxury Home Marketing
The Institute was founded in 2003 and has about 5000 members. Those members who have completed special training designed to build expertise in the marketing of upper-tier properties and have met performance standards may earn the prestigious Certified Luxury Home Marketing Specialist designation. Associates who also demonstrate competence in the million dollar and above property arena are recognized with membership in The Institute’s Million Dollar Guild. The Institute is based in Dallas and has an International membership base.

When you’ve made the decision to move up, you want a discreet real estate professional who not only has mastered the buying and selling process, but also knows the luxury market and has strong negotiation skills and this in three languages: English, French and German, do not hesitate to call Ursula Morel at 1-604-9328629 or visit her website at www.ursulamorel.com .Ursula Morel has been recognized as an exceptional agent in The Wall Street Journal’s Weekend Journal and Barron’s Financial Weekly and is one of a selected group invited to be featured in Barron's exclusive weekly financial magazine.